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Electricity residential retail choice participation has declined since 2014 peak

In states with residential retail choice programs, customers can elect to purchase their electricity directly from their choice of energy suppliers, with the electricity delivered to them by their local utility. The number of customers participating in retail choice programs peaked at 17.2 million customers (13% of total residential customers) in 2014 and has since declined, reaching 16.2 million customers (12% of the national total) in 2016 and 16.7 million customers (13% of the national total) in 2017.